By now, you've probably seen the Super Bowl commercial featuring a diminutive Darth Vader. If you haven't, you must.
The reason I think this commercial is so great is 1) It's totally adorable. The kid is just so believable. But 2) It's wholesome. It gets laughs without anybody getting hurt or insulted. Nobody's yelling. It's a family. A dad who is helping his son to dream big.
Of course they're trying to sell 2012 Passats. But I think the beauty of this commercial is that it sells a whole lot more than just a car.